13 Ads That Really Stick - Smartest Ways to Use Stickers

Posted November 21st, 2007 by Amy Gifford

Curious as to what really sticks in advertising?

Ads don't need to be as enormous as billboards or as prominent as the back cover of a magazine, they can simply be stuck in places where you are sure to reach your target market.

Here are 13 great examples of really sticky advertising:

As you will see in these next two ads, ceiling stickers have proven to be an effective attention grabber.

Creative Ad 1. Dog Food

This ordinary dog food point of purchase display was greatly enhanced by adding a hanging cat and dog sticker from the ceiling reaching for the food on the display.

Source: Fun Forever

Creative Ad 2. Listerine

These promotional stickers were placed above dentist chairs in dentist offices that read "you shouldn't be here," and "what do you think of your mouthwash now?"

Talk about top of mind awareness.

Source: Ads of the World

Ceilings aren't the only effective use of stickers. The following companies all used great floor sticker concepts to advertise their promotion.

Creative Ad 3. Jontex Condoms

Source: Design Idea

Creative Ad 4. Batman Begins

To launch Batman Begins coming to television in New Zealand, these Batman stickers were stuck on large outdoor ground lights, so when turned on at night, that batman shapes were displayed.

Source: I Believe in Advertising

Creative Ad 5. HLX

Why not fly a low cost airline to have the vacation of your dreams? HLX used these floor stickers to provide an "instant vacation" to those sitting in the chairs waiting for their flights in the airport.

Source: Ads of the World

Creative Ad 6. Pedigree

Floor stickers are even used to reach your pets. Pedigree placed dog food smelling stickers to the sidewalk, so when walking their dogs, owners were lead to the smell of dog food by their pets.

Source: Ads of the World

Where else have stickers been used?

How about in magazine ads to enhance the already used advertising?

Creative Ad 7. Winnebago

These stickers were designed so the used could interact with the ad and see them selves all around the country in their Winnebago.

Source: Ads of the World

Or window stickers...

Creative Ad 8. iPod

To promote the new iPod hifi, Apple stores used these window stickers.

Source: Ads of the World

There are also manhole stickers, as seen below from Folgers.

Creative Ad 9. Folgers

Folgers uses the steaming of the manholes to help promote its line of coffee.

Source: Ads of the World

Creative Ad 10. BMX Jump

In Italy to promote an upcoming BMX event, these stickers were actually placed on bicycle seats that were parked on the streets.

Source: Ads of the World

Creative Ad 11. Breast Cancer Awareness

In India to stress the importance of self breast exams and create awareness of breast cancer, the CPAA stuck stickers on fruit that read, "Do you check your breasts this carefully?"

Source: Ads of the World

Creative Ad 12. HIV Prevention

These stickers were actually (but discretely) placed on individuals walking around in downtown Lima. The sticker read "You may carry HIV without evening knowing it." Very clever in my opinion.